27 Sep Cable Advertising – A Targeted Solution
When building an advertising strategy, are you thinking local? Do you know what media options are available in your market or neighborhood? In the U.S., local cable advertising opportunities across a variety of networks are available in most markets at an affordable cost. And cable programming is a logical fit when targeting specific geographies, audiences and demographics niches.
Cable companies are urging marketers to align their advertising strategies with networks and programs that reach their consumer demographic. While broadcast stations reach the masses, it can make perfect sense for a local business to have a more targeted approach to their marketing plan. Broadcast TV requires you to buy an entire market or DMA, while most cable companies offer zones or territories that allow an advertiser to hone in on their most profitable “neighborhoods” and eliminate waste.
Demographic targeting allows you to build a campaign on lifestyles or interests. With a long list of demographically targeted networks and programming, delivering a message to your desired audience can be very efficient. Cable television advertising can put your brand front and center in the hub of a household.
Want to learn more? Call Media Venue today at 502-855-4783.