27 Feb Everything you’ve wanted to know about Geo-Fencing but were too afraid to ask!
What if you could send a special offer or discount to a consumer while they are shopping at a competitor’s location? How about targeting a trade show or convention’s attendees? “Check us out at Booth #1234”. Not only while they are there, but up to 60 days (or shorter if that is more in line with your vertical’s buying cycle) after they attend the show. Maybe, just a general location where your target market frequently visits? Well, now you can!
Geo-Fence marketing allows for advertisers to display banner ads to IP addresses collected when IP addresses enter a radius around a specific location or address (target radius can be expanded up to five mile around the target address). Geo-Fence campaign ads display within websites and apps when the captured IP opens an internet browser or app on the collected IP device.
Geo-Fence marketing campaigns can target up to 25 locations or addresses within a campaign and also reports on “conversions”. Conversions are the number of captured IP addresses that visit a “conversion” location such as your “brick and mortar” storefront or business.
The Geo-Fence technology can perform very well, but with any type of campaign, there has to be a sound strategy that the campaign is built upon. Media Venue not only possesses the technology but has years of proven marketing experience.
Have an idea of how your business could benefit from Geo-Fence marketing? Give us a call and we can help you to develop the idea into a successful initiative. Not sure how your business could benefit from Geo-Fence marketing? Put our years of marketing experience to work and let Media Venue create a sound strategy for your business! Call David Clark today at (502) 855-4786.