Should Snapchat be part of your Strategy?

Should Snapchat be part of your Strategy?

Snapchat is a hot topic among news outlets this week, as it officially became a publicly traded company.  The newest publicly traded social media company is now officially rivaling Facebook and Twitter. As of February, there were 158 million daily active users.

Snapchat is a unique platform with specific parameters that tend to keep businesses from creating a brand presence. From the business side, Snap is still young, having only begun bringing in revenue 2 years ago, (mid-2015). The creators are also holding tight to the original feel and qualities while letting advertising enter the Snap-verse.

71% of Snapchat users are under 34 years of age

If your target market or a decent chunk of it falls under the age of 34, we strongly recommend venturing towards using Snapchat. Experts are watching Snapchat’s growth closely especially since announce their public trade but the majority are positive about the continued growth and use of the app. Time alone will reveal if they go the direction of Facebook or Twitter in growth.

50% of Male college students share selfies on Snapchat, 77% of College Females.

Does your target market include college students? This is a large group who are building brand loyalty that will drive them as the age into becoming the predominant buying power. Spend time experimenting and connecting not per say for the sales figures today, but for the sales revenue over the next 5-10 years. This key factor is what credit card companies like Discover are banking on by spending big bucks (nearly half of Snapchat’s total ad revenue).

Snapchat is a place to try out new content, but if you’re looking for real connections consider aligning with influencers. Influencer marketing is a proven successful strategy on Snapchat. At Media Venue, we want your company to spend their online time in places where it makes sense. Don’t struggle on Snapchat if your target audience simply isn’t there yet.