Take Advantage of Advertising on Streaming TV

Take Advantage of Advertising on Streaming TV

You’ve probably heard the term ‘Streaming TV’ recently and may ask yourself, ‘what is that exactly’? Streaming TV is when a consumer views a program through an enabled device or app (Roku, Apple TV, Amazon Fire Stick, Smart TV, Sling, Hulu, etc.). More than 78% of U.S. households have at least one streaming device along with a cable/satellite provider. All age groups stream programs, with 60% being adults 25-54.
Streaming TV has grown over 40% since 2017 according to Magna* and is planned to hit the $2 billion mark in the United States in 2018.
Why should you consider Streaming TV?
• First, Streaming TV gives brands the ability to reach highly engaged viewers on a targeted, impression basis unlike the mass-audience coverage (and cost) of Broadcast TV. We can target based on audience, DMA, zip code and/or content/interests.

• Ads are non-skippable, but also limited to two or three per break so consumers don’t feel inundated with messages at one time.
• A frequency cap is placed at 3x per viewing session, so the message stays top of mind with a consumer but doesn’t become an annoyance to the viewer.
• Much like a digital program, we can report on when and where spots were viewed during a campaign and what type of device it was viewed.
Streaming TV can elevate a client’s brand to the next level, complementing all other forms of traditional or digital elements. Media Venue is excited to offer this opportunity to clients of all sizes. Give us a call today at 502-855-4780 or email Jaclyn at jaclyn@mediavenue.com to discuss how we can incorporate it into your Q4 2018 and 2019 annual plans.

*MAGNA GLOBAL is the strategic global media unit responsible for forecasts, insights and negotiation strategy across all media channels on behalf of Mediabrands. Part of Interpublic Group (NYSE: IPG), MAGNA works with the brands within these respective holding companies on behalf of their clients.