We begin by thoughtfully examining our client’s overall marketing objectives. Next, we employ a sophisticated method of forecasting CPM’s and GRP’s to determine a campaign’s performance potential. Then apply our vast knowledge & years of experience to design a media plan to deliver success.
We understand that media represents the bulk of most marketing budgets, which means clients need media partners with exemplary negotiating skills. Ours are unparalleled. We leverage our strong relationships with the media to negotiate the most efficient and effective media buys.
We work closely with our clients to monitor campaign results. As part of our strategy, we build in campaign checkpoints, which allow us to measure success and determine if any course corrections are necessary. Our client’s success is our main priority and our personal benchmark for success.