Does your business have a Facebook page yet? If so, how do you use it and who is in charge of creating and posting your company’s posts? Do you post daily, weekly, monthly, never?
As the largest social media platform in the world, Facebook is a popular way for people from all backgrounds to stay connected. With over 1.2 billion active users, many businesses are utilizing Facebook as a marketing and advertising tool.
Facebook offers premium advertising space for businesses. Using retarget marketing, businesses ads appear on a user’s newsfeed based on related searches, “likes”, posts and interests. According to The Wall Street Journal, ad space on Facebook is becoming more competitive. In the last year, the number of advertisers on Facebook has grown 50% to 1.5 million. Also, the visual ad space is growing, allowing for fewer ads to be viewed on a user’s newsfeed. This is causing an increase in advertising costs, making it more difficult for businesses with limited budgets to take advantage of this opportunity.
In order to grow social media presence, businesses are creating business-profile pages. These pages enable businesses to engage with consumers and potential clientele through daily posts and page updates, for no out-of-pocket cost. Actions made by page visitors such as “liking” or “sharing” a post assist with reaching consumers who may not be familiar with the brand, product or service. The “liked” or “shared” business-page or posts populate within the timeline of the visitor’s page and become visible to all of the visitor’s “friends”.
User engagement also benefits a company’s website ranking on search engine result pages (SERPs) due to the fact that search engines may view social media content and user activity as relevant information to search queries. This means that certain companies (based on their authority, relevancy to topic, and likely audience size) will receive higher ranking for certain queries due to their social media efforts.
Media Venue wants to help you create a social media presence to help you further grow your business through customer engagement and interaction. We offer several services and strategies that will assist your company with harnessing the power of social media. Give us a call today at 502-855-4786 to learn more.