It goes without saying: the smartphone era is in full swing and shows no signs of slowing down. According to the Forrester report on Mobile Trends, by the end of 2014 there will be more than 2 billion smartphones worldwide. Mobile phones and smartphones are currently considered the primary mobile touch points preferred by users. Marketers are using this information to their advantage. By developing retailer-branded applications for smartphone users, businesses are bringing in even more sales.
A question is being brought up as to whether or not these retailer-branded applications are considered a threat to mobile site sales. The consensus on this is no. A report in eMarketer states that apps are considered more of a driver for mobile websites than a threat. Although more time overall is spent on apps, it is shown that more money is brought in through the use of mobile websites. For example, in a December 2013 poll, 55% of adults used smartphones, tablets, or other mobile devices to make holiday purchases directly on the retailer’s website, while only a third made purchases through a retailer-branded app.
Brand advertisers have been hesitant to invest in mobile because of the lack of maturity in the mobile ad ecosystem. eMarketer predicts that 19% of US retail ecommerce sales will stem from mobile devices. This equates to approximately $58 billion. Advertisers and marketers need to take advantage of the unique context and formats that the mobile platform provides. The development of more mobile-friendly ads would allow for a much broader reach in the advertising community.
Is your website mobile friendly? Media Venue can make sure your site is easy to use on all mobile devices, allowing your customers an easy way to navigate and find the desired information. We can also help you develop an app that will further engage users with your brand and products. Call us today at 502-855-4786 to learn more.