David K. Clark – Promoted to Media Venue’s Digital Marketing Director Position

Media Venue is pleased to announce the promotion of David Clark to Digital Marketing Director. David has been with Media Venue since June of 2013 as a Digital Analyst.

We look forward to David’s ability to develop and implement successful digital marketing plans.

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Cookie-cutter Digital Marketing Plans

You don’t follow a cookie-cutter approach when it comes to distinguishing your business from your competitors.  So why use it as a digital strategy?

Cookie-cutter platforms is a one-size fits all product.  Marketing should be centered around specific goals and every company has unique goals, weaknesses, strengths and benefits. Each audience is unique and requires specific information, delivered in a variety of ways throughout many available outlets. Researching and determining the best message and venue is not a feature of the cookie cutter initiative. Most cookie-cutter platforms have relationships with several digital outlets and the majority of the “strategy” is usually awarded to the partnership outlets, regardless of how it benefits the campaign.

Media Venue takes an unbiased approach with all your media needs.  We work with you on a 1:1 level, gaining an understanding of your business on different levels, including the unique selling proposition(s), campaign goals, audience and budget.  It is only then that Media Venue will begin developing a strategy and campaign unique to your brand.  Your business and its success is important to you and us.  We want to help you succeed in all your Marketing goals.  Contact us at 502-855-4782 and let us design a plan for you.

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Digital Marketing Defined – Retargeting

Digital marketing is an evolving media that can be very confusing and overwhelming. Media Venue strives to educate clients and assist them with the terminology and understanding of digital marketing. Over the next few weeks, Media Venue will post digital definitions and explanations that will assist with better understanding digital marketing.

The first digital marketing initiative defined is Retargeting. Retargeting has been an option for years and continues to grow in popularity and marketing success. Many consumers are aware that their internet use is being monitored and don’t seem to mind, as long as the advertisement being served is relevant to their wants or needs.  Below are a few definitions that will help you have a better understanding of Retargeting and how it can help to brand your company and increase website traffic of quality leads.

Site Retargeting – online behavioral target marketing utilizing display banner ads on advertising network sites.  Site Retargeting reaches potential customers who have visited your website within the last 60 days. This increases effectiveness and ROI by specifically targeting an audience that has shown interest in your product or service.

Search Retargeting – online behavioral target marketing utilizing display banner ads on advertising network sites. Search Retargeting reaches potential customers based on previous searches conducted on other websites and search engines. Search Retargeting increases effectiveness and ROI by specifically targeting an audience that has previously searched terms or keywords relevant to your business.

Impressions – also known as a “view” or “ad view” refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. Ad reports list the number of total impressions of the ad, which basically counts the number of times that the ad was served by the search engine when the keywords that the ad is connected to were searched.

Visits – A visit is one individual visitor who arrives at your web site and proceeds to browse. Visitors find relevant websites through Pay Per click (SEM) sponsored ads, triggered by targeted key phrases.

Have questions or want to learn more?  Contact David at Media Venue to discuss digital marketing in more detail, 502-855-4782.

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Social Media – Current trends and happenings

Instagram Catches Twitter for U.S. Users

Instagram continues to rise in the usage of social media. Reaching 200 monthly active users and a favorable report by eMarketer  that compared the usage to that of Twitter.

According to eMarketer, nearly 35 million U.S. Internet users accessed Instagram at least once per month by the end of 2013, double-digit growth when compared with 2012.

eMarketer also projected that by the end of 2014, nearly one-quarter of U.S. smartphone users will sign into Instagram or share photos at least once per month.

About two-third of Instagram users in 2012 were female, but eMarketer projects that by 2016, the discrepancy between the two genders will drop to 55 percent female, 45 percent male.

In comparing Instagram with Twitter, eMarketer wrote: Although Twitter and Instagram are quite different, their user counts and demographics are strikingly similar. eMarketer estimates that 43.2 million U.S. consumers used Twitter monthly last year — or 17.6 percent of the total Internet user population. Meanwhile, Instagram users represented 16.1 percent of internet users in 2013.

With an impressive growth that doesn’t show any signs of slowing, companies would be wise to jump on the Instagram wagon. Need help with creating a successful social media strategy? Contact Media Venue (502) 855-4782 for a FREE consultation.

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Social Media Madness

The 2014 NCAA Men’s Basketball tournament is in full swing. The event is one of the highest watched television sporting events in the country, rivaled only by the Super Bowl. With any large sporting event, the opportunity to reach and engage your potential clientele is huge and should not be ignored.

Scarborough reports that the viewer demographic is predominately Generation X and Baby Boomers and are 48% more likely than all U.S. adults to have at least a college degree. More than one quarter (30%) of March Madness viewers have an annual household income of 100k or more.

How do you engage the tournament fans? Below, you will find a few ideas that will draw in tournament fans and in turn assist with reaching and engaging “new” customers.

Sweet Sixteen – Elite Eight – Final Four Contests
Offer fans a prize or reward for guessing the correct teams in each phase of the tourney. Prizes should grow in value until the Championship game

  • Be sure that the reward has a perceived value
  • In-store rewards assist with foot traffic and conversions

Final Score Contest
Offer a sizeable prize for the fan who guesses closest to the final score. Require fans to share the contest post and “like” your page to enter any contest. Be sure to clearly state all rules and requirements. Also, be sure that all posts have a disclaimer that the contest is not affiliated with the NCAA.

Conclusion
Confirm that all post(s) are in no way infringing on the NCAA. Popular terms such as “March Madness” and “Final Four” are trademarked and can’t be used in commercial advertisements.

Also, be sure to show support for local teams playing in the tournament. Local fans have a deep loyalty and are more likely to be engaged with a page that supports local teams.

  • Post bracket updates after each game
  • Encourage fans to engage the post(s) with bracket points, bragging, etc.

Social media continues to grow and “fans” stay engaged even while watching their favorite team. Companies that embrace the Social world will appear to be relevant and trustworthy. Social marketing should be included within any digital strategy. Unfortunately, most companies do not have a strategy and usually miss out on many opportunities.

If you need assistance with developing a digital plan or implementing a strategy, please drop us a line at 502-855-4782.

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