Digital marketing is an evolving media that can be very confusing and overwhelming. Media Venue strives to educate clients and assist them with the terminology and understanding of digital marketing. Over the next few weeks, Media Venue will post digital definitions and explanations that will assist with better understanding digital marketing.
The first digital marketing initiative defined is Retargeting. Retargeting has been an option for years and continues to grow in popularity and marketing success. Many consumers are aware that their internet use is being monitored and don’t seem to mind, as long as the advertisement being served is relevant to their wants or needs. Below are a few definitions that will help you have a better understanding of Retargeting and how it can help to brand your company and increase website traffic of quality leads.
Site Retargeting – online behavioral target marketing utilizing display banner ads on advertising network sites. Site Retargeting reaches potential customers who have visited your website within the last 60 days. This increases effectiveness and ROI by specifically targeting an audience that has shown interest in your product or service.
Search Retargeting – online behavioral target marketing utilizing display banner ads on advertising network sites. Search Retargeting reaches potential customers based on previous searches conducted on other websites and search engines. Search Retargeting increases effectiveness and ROI by specifically targeting an audience that has previously searched terms or keywords relevant to your business.
Impressions – also known as a “view” or “ad view” refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. Ad reports list the number of total impressions of the ad, which basically counts the number of times that the ad was served by the search engine when the keywords that the ad is connected to were searched.
Visits – A visit is one individual visitor who arrives at your web site and proceeds to browse. Visitors find relevant websites through Pay Per click (SEM) sponsored ads, triggered by targeted key phrases.
Have questions or want to learn more? Contact David at Media Venue to discuss digital marketing in more detail, 502-855-4782.