06 Mar Your Video Marketing Needs Strategy
Video marketing was one of the hottest marketing trends in 2016. Use of online video continues to rise. 87% of online marketers now use video content. Creating a “good” video is only part of the equation, users have to see the video before it can bring businesses any sort of return.
The initial place that video is being shared is social media, mainly Facebook, Instagram, and YouTube. Companies need to have a strategy regarding how to best use their video content. Videos shared one time, may not get the desired results. There are also a lot of factors that can contribute to the success of a social media post. FactorVs include competing news stories, time of day, the day of the week, text around the video, and more. Using your video in multiple places will help make use of the creative effort you exerted and provide multiple touch points for customers.
Consider these facts:
- Video in an email leads to 200-300% increase in click-through rate.
- 65% of Executives visit the marketers’ website and 39% call a vendor after viewing a video.
- Including video on a landing page can increase conversion by 80%
- 90% of users say that product videos are helpful in the decision process
These facts are just a few that show the power of video when it reaches users. Use video to share your passion and positives about the product. Create videos that inspire with DIY projects using your product like 3M. Provide service tips for your product (a great loyalty building tool), show behind-the-scenes and let consumers see the passion behind your company. Consider giving customers a chance to share their own content, long time customers have tricks and tips about using a product often more than just what it was created to do. Connect with your customers in a way text only simply doesn’t allow.
When it comes to making a video, you don’t have to do it alone. Media Venue can help you create and tell your story to the world. Beyond creating the video, we will work to put behind each video a creative distribution campaign that will compliment all your marketing efforts.