 |
|
| SEO Service |
 |
|
So what exactly is this SEO buzz? You may be asking what SEO even stands
for? Is it really something you need? You put your site up; you told your
customers about it, you are ranking in Google for the name of your business,
isn't that enough? |
|
 |
|
| What is SEO? |
 |
Search Engine Optimization (SEO), is the process of increasing the volume
and improving the quality of traffic to a web site from search engines via
organic search results for targeted keywords. In other words, it increases
the position in the search engine results for relevant searches by potential
customers.
SEO is a marketing strategy for a website. It considers how and why users
search, as well as how sites are ranked across all search engines. SEO often
includes changes to a site's code and structure, as well as fixing problems
that may prevent search engine indexing. Optimization is a continuing campaign
to rank a site higher in the search engines and requires expert knowledge of
new and best practices to be successful.
|
|
|
|
|
|
Understanding SEO
If you have found yourself asking these questions, and coming up with similar answers, you aren't
alone! In fact, you have lots of friends, and you can all be found at the bottom of the search
engine listings. Most of you have web sites, and you probably paid highly for them. They may even
have fancy graphics and pictures. A recent survey indicates that while many companies (some 84%)
have a website or an internet e-mail address for information/product requests, most serve only as
on-line picture books illustrating services and products with no real way to attract new business.
Let's just say you go out and buy a brand new, shiny car. You drive it home and park it in the
garage, and then take the tires off. You invite your family and friends to look at the car, sit in
it, and move the seat back and forth. The car stays in the garage, and you keep making monthly
payments on something you never use.
Your website is the same way. Most web designers will do a little SEO (search engine optimization)
ground work for you. They put the tires on your new site and let you drive it around a bit. Here's
the problem, true optimization happens today and every single day in the future. SEO keeps the tires
on your new site, and lets it be seen on the web. Your company's site is not just a pretty new way
to look at your logo; it is supposed to be making money for you! It is supposed to be shouting to the
world, "I'm a big deal"!
Think about your searchers, they may not know the name of your business, but they do know the service
or product they want. So you rank number one for your company name, almost everyone else does too.
Where are you when potential customers search for your product/service? You should be right there at
the top, ready at a moments notice to tell them who you are.
Call us today and allow us to get you started in really promoting your company and services online.
Now the world is your market place and your website will be your best calling card.
|
|
