What is Digital Couponing?

What is Digital Couponing?

Digital couponing is part of the online shopping world that can be easily overlooked if it’s not on your radar. Companies across the country are making the move toward digital couponing, rather than relying on print.
There are different forms of digital coupons that online shoppers can choose from when making their purchase:

1. Printable Coupons: These are the most prominently used. Customers simply download the coupon, print it off and redeem it in-store.

2. Mobile Coupons: Companies encourage customers to buy through sending coupons in email blasts. These contain barcodes embedded with the discount, which are then presented to the cashier and applied to the transaction straight from their phones.

3. eCoupons: Customers are sent coupons for being part of a company’s loyalty program. They are saved to the customer’s account and can be used until expired.

4. Automatic Discounts: These discounts are applied automatically at online checkout. These are helpful for enticing customers to follow through with checkouts and not abandon carts.

Using digital coupons will help to increase mobile engagement and spread the word about sales, along with other beneficial outcomes.