What is NAP, NAP consistency and why is it so important?

What is NAP, NAP consistency and why is it so important?

For any business that wishes to rank well on Search Engine Results Pages (SERPs), it is critical that they understand how crucial their NAP and NAP consistency are to ranking and SEO (Search Engine Optimization – the consistent actions and content that increases likelihood of being found by consumers on the internet).

The acronym NAP stands for Name, Address, Phone number and refers to the usage of your NAP within your digital footprint, such as listing on company website, search engine registration, social media profiles, etc.

Why is NAP important?
Search engines, such as Google and Bing, utilize NAP data within their algorithms when choosing companies to display to a user’s search queries (Example; Air conditioning repair near me). NAP is the key business information that consumers are seeking for when searching for products and services related to your business.

Why is NAP consistency so important?
Search engines utilize a company’s NAP within its algorithm in order to display the best possible results for consumers. NAP consistency is crucial to the overall performance of SEO. Why? If the NAP is inconsistent across search engines and social platforms, then you immediately lose validation not only with the search engines but consumers who are searching for your information as well. 

Search Engine Optimization is more important now than it ever has been. Media Venue is aware that many corporations fall short on SEO and need assistance in populating their search results, both voice and typed queries. If you are concerned about your companies search registration and interested in learning more about how Media Venue can enhance your SEO performance, call our Digital Marketing Director, David Clark at (502) 855-4786 or David@mediavenue.com.

TIPS for effective NAP listing:

  • Utilize entire company name
    • Company name should be an exact character match from citation to citation, including company website.
  • Display your company’s full address
    • Abbreviations may be used within the address. However, search engines like to see consistent information. So, however the address is displayed on your website should be an exact character match to search engine registrations, social media profiles and any other citation on the internet.
  • Enter entire phone number including area code
    • Abbreviations may be used within the phone number as well. However, search engines like to see consistent information. So, however the phone number is displayed on your website should be an exact character match to search engine registrations, social media profiles and any other citation on the internet.
  • Enter entire phone number including area code
    • Abbreviations may be used within the phone number as well. However, search engines like to see consistent information. So, however the phone number is displayed on your website should be an exact character match to search engine registrations, social media profiles and any other citation on the internet.

Frequently Asked Questions:

What is NAP?

The acronym NAP stands for Name, Address, Phone number and refers to the usage of your NAP within your digital footprint, such as listing on company website, search engine registration, social media profiles, etc.

What is Search Engine Optimization (SEO)?

More commonly referred to as SEO. Search Engine Optimization is the process of optimizing a website and its content to maximize search engine findability, content relevance, and user experience. It can be a complex process but doing it well has been proven to generate real results in business.

Why are good SEO practices so important?

For one, most search engine users click on a page in the top five results of a query. Optimizing your site can help you get into those top five slots, driving more traffic to your site. Appearing further up in the list also helps give your site credibility, because users trust the sites that search engines provide.

What is digital marketing?

Digital marketing is the marketing of a service or product using technology such as display advertising, search engine optimization, content development, paid search, reputation management, email campaigns, or social media planning.