Sarah is a new face in the industry, but she comes prepared with a variety of skills and big ideas. She is particularly interested in digital media advertising, branding and social media planning. Throughout the beginning of her career, Sarah has had the opportunity to work directly on a number of social media campaigns at all stages, from writing strategic plans to publishing final pieces. What she likes most about the advertising industry is the opportunity it provides to think creatively to develop tactics that best benefit each client. She appreciates that media is constantly evolving, and enjoys researching upcoming trends and practices to use in her own strategy.