23 Jun Diversifying Social Media – More Than Just Facebook
As the most-used social media site in the world, it is no wonder that often businesses focus their social strategy specifically on Facebook before any other platform. However, even with 2.79 billion global users and 69.1% of the U.S. population utilizing Facebook, there is still untapped potential to reach a variety of different demographics through other social platforms.
Therefore, diversifying your business’s social media plan can help you reach a wider audience. Marketers have been stressing for years the importance of using more than just Facebook as part of your social plan. Nevertheless, businesses often fail to understand how they can use each platform to supplement their marketing efforts and get their brand name out to more potential clients. Today, we explore the different capabilities of various social platforms and the advantages that each could have within your business’s social plan.
Instagram – Facebook’s Sister Platform
Instagram is the most natural next step for people considering diversifying their social media plan. Why? Because of how closely related it is to Facebook. In fact, Mark Zuckerberg owns both platforms. They offer a variety of integration to easily post between the two. By connecting your business’s Instagram page to your Facebook page, you can easily cross-post between the two platforms and efficiently reach users of Instagram that do not use Facebook.
Instagram caters to a younger demographic than Facebook, with only 8% of adults over the age of 65 using Instagram compared to the 46% utilizing Facebook. In fact, 25–34 year-olds represent the largest audience on Instagram, followed closely by 18-24 year-olds.
In addition to reaching a younger audience, businesses can also utilize Instagram to reach a more targeted audience, as 91% of people polled say they use the platform to follower a specific interest. The top followed topics on the platform include travel, music, beauty, fashion, food, and drink.
LinkedIn – The B2B Platform
For businesses that offer solutions to other businesses, diversifying social to include LinkedIn can be highly beneficial. As the number one platform for B2B lead generation, LinkedIn touts the largest professional network when compared to other platforms.
LinkedIn allows businesses to connect with people that drive decision-making processes. In fact, 4 out of 5 LinkedIn members drive business decisions. This makes sense when you consider that 46-55 year-olds are more likely to be using the site over any other age demographic. This group typically holding higher business positions than younger professionals.
In addition, LinkedIn users are more likely to have attended college than users of any other platform. Only 9% of LinkedIn users have completed only high school or less, while over 50% of users have completed at least a 4-year degree or more. This makes LinkedIn a great platform for businesses trying to reach this specific demographic of professional users.
Twitter – The News Platform
When compared to other social platforms, Twitter is the preferred social platform for news consumption. It is a great platform for companies looking to share news updates about their business. In fact, 71% of Twitter users say they use the social platform to get their news.
As of 2020, Twitter boasted a global 166 million monetizable daily active users (mDAUs), which are defined as people and organizations that can show ads (source). With the United States making up 33 million of those mDAUs, the United States has the largest active audience on Twitter. Businesses utilizing the platform within the US are likely to reach highly engaged prospects.
Diversify Social with Media Venue
Along with Instagram, LinkedIn, and Twitter, there are many other social platforms that could be beneficial to your business. These include Pinterest, TikTok, Snapchat, and more. Our social media management team has experience creating consistent, relevant, and hyper-local content for each social platform that your business is interested in utilizing. We include photos and graphics to increase engagement and create content that can also assist with your website SEO. If you are interested in getting started, contact us today. Enhance your marketing investment with Media Venue!
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About Our Blogger
As Media Venue’s social media manager, Michelle Dunaway has her finger on the pulse of the constantly-evolving social landscape. She has an extensive background in both creative and technical writing. Coupled with her experience in the marketing world, she has a dedicated interest in keeping up with industry trends. Researching and writing about best practices in digital marketing allows her to utilize these practices to serve her clients.