05 Jan Effective Reputation Management Increases Visibility, Trust, Traffic, and Revenue
Do you own a local business? Are you familiar with the concept of Reputation Management? Do you know how many “stars” your business rates on Google, Facebook, and Yelp? What are people posting right now about you – your business, products, services, and staff – online?
Media Venue can help you take control of your online reputation in four easy steps:
- Reputation Assessment
- Review Generation Campaign
- Showcase Positive Reviews on Your Website
- Manage Review Monitoring & Response
Why Reputation Management Matters
In the not-so-distant past, a company’s reputation was localized, based on a limited number of in-store interactions and short-lived word-of-mouth between small social groups. When a pivotal change occurred in 2004 with the launch of Yelp, consumers flocked to the site to post reviews based on experiences with local businesses. Mainstream adoption of online reviews ensued as Google and Facebook entered the online review space.
In the past three years, the number of online reviews posted by US consumers has grown more than 600%.
It is safe to say that we now live in a world where a single review – positive or negative – lives online permanently and can be viewed by anyone anywhere in the world.
Positive Reviews Signal Trust and Reliability
The way consumers make purchase decisions has changed. Today’s shoppers discover, evaluate, and trust businesses based on online reviews.
97% of consumers search online to find a local business.
Google – the world’s largest search engine – assigns search engine ranking based on factors including the presence of multiple positive reviews.
Research shows an average of 40 reviews are required before a consumer “believes” the business has earned whatever “star” rating is shown. Most US consumers prefer to do business with a company that has received at least a 4-star rating on sites like Google, Facebook, or Yelp.
Media Venue can provide you with industry-leading local SEO reporting, enterprise listing management, powerful review monitoring, and customizable methods of positive review generation.
Assess Your Current Reputation Online
Let us save you time and worry.
In a matter of minutes, we can produce a report that will provide you with all the information you need. It will show your average review star rating, quantify the number of reviews on key sites, and provide a “positive/negative” sentiment analysis of existing reviews published online.
Conduct an Effective Review Generation Campaign
The next step is a strategic, streamlined campaign to identify customers who have had positive interactions with your business.
Customers who respond negatively can be identified – allowing you to reach out and resolve issues.
Finally, we send an email and/or SMS message to your client list, inviting them to share their experience on high visibility review sites.
Showcase Positive Reviews on Your Website
Our tools provide several options for gathering and displaying positive reviews. Those tools include:
- Collecting reviews as testimonials from the initial client survey
- Using a customizable widget to collect reviews from top sites and embed them prominently on your website
Review Monitoring and Response
Since the internet never sleeps, reviews are an inevitable thing. They not only help your business, but they assist the consumer in their decision making.
That is why you need a trusted partner who will monitor and respond to new reviews as they are posted across multiple sites – and provide you with relevant reporting and guidance along the way.
As Media Venue’s Digital Marketing Manager, Christine Long has over 15 years of experience planning and executing integrated campaigns combining online advertising, content marketing (social media, blogging), email marketing, audience segmentation, promotions, and live events. Researching and writing about best practices in digital marketing allows her to utilize these practices to serve her clients.