25 Jul FAQs: Google My Business
Although most search engines have their own search engine registration process, the one that sees the most popularity and success is Google My Business (GMB). This tool stands out because of its ability to attract new and returning customers, as well as provide information such as your business’s contact information, products, and more to consumers.
Though we have previously covered the GMB platform in detail in our post Be More than Directory Listing with Google My Business, we recognize that there is still much more to be discussed about the platform. So if you are ready to learn more about this great business tool and how it can help your business, here are our answers for some of the most frequently asked questions about GMB:
WHAT IS GOOGLE MY BUSINESS?
Google My Business (GMB) is a tool that lets you manage how your business appears in both a Google search query and Google Maps. The GMB profile will appear at the top of many searches related to your company and is a good resource for users to get information about your business’s products or services, as well as contact information.
You can edit the GMB profile to include information such as:
- Business name
- Business hours
- Contact information
- Photos and videos
Customers can also leave reviews on your profile which can help increase brand trust with future customers.
HOW DO I KNOW IF GOOGLE MY BUSINESS IS RIGHT FOR ME?
GMB can be used for any business with a physical location (such as retail stores or restaurants), individual practitioners (such as doctors or lawyers), and mobile businesses (such as handymen or delivery services) who have a defined service area. If your business is targeting local customers, it is highly recommended that you have an active and well-maintained listing. A GMB listing can also help your business stand out in the search results and allows customers to quickly and easily find the information they are looking for.
WHY SHOULD I REGISTER MY BUSINESS?
GMB is a great tool for many reasons. For example, a profile will give your business a better presence in search results because they are shown above standard results. This means that they are visible to more people.
A GMB listing can also increase customer trust in your brand. These listings make your business look more professional and allow them to look at any reviews other customers have submitted. Utilizing GMB also gives you a way to make sure the information about your business shown in a search engine is consistent with what you put on your website, printed materials, and other outlets – which is important for NAP consistency.
Above all, a GMB listing boosts your local SEO and brings more people to your brand by increasing your website visits, phone calls, and sales.
HOW MUCH INFORMATION SHOULD I INCLUDE?
It is important to get as much information about your business as possible on your GMB listing. At the very least, this information should include your business name, website, address, phone number, logo, and hours. A GMB profile can also include information such as your menu or service list, reviews, and frequently asked questions. The more information you include, the more effective your listing will be.
WILL GOOGLE MY BUSINESS IMPROVE MY SEO?
SEO helps determine the ranking of your website in search engines according to how well your website matches the consumer’s search query. By including plenty of information about your business on your GMB listing, your profile can improve your business’s local SEO!
HOW DO I GET STARTED ON GOOGLE MY BUSINESS?
Getting started with GMB is not only simple and quick, but can optimize your business’s online presence. Plus, it can have a major impact on your business’s local SEO! Ready to get started? Contact Sarah Kelly, our SEO and Content Manager, at firstname.lastname@example.org. Enhance your marketing investment with Media Venue!