Marketing Myth: Marketing is the Same as Advertising
Often people believe that marketing and advertising are the same, but they are not. They are often a package deal, which could...
05
Jan
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07
Dec
The Future of Marketing: Social Changes
Key Points: Influencers are leading marketing initiatives Social channels are replacing traditional search engines. New targeting solutions and Artificial Intelligence to make...
02
Nov
The Evolution of Radio Advertising
Radio Matters Despite countless evolutions in digital marketing, radio continues to be one of the most valuable promotion methods– reaching 93% of adults each...
01
Oct
Google My Business to Google Business Profile
A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the...
14
Sep
Why Advertise with Streaming TV?
Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. ...
28
Jul
Google Ad Grants – Increase Visibility Online For Your Nonprofit Organization
A Google Ad Grant increases visibility online for your nonprofit organization. Commercial companies often run Paid Search campaigns to appear in searches...
20
Jul
6 Benefits of Outsourcing Social Media
Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind...
06
Jul
Lift the Results of Your Paid Social Campaigns
For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and...
05
Jul
Increase Awareness and Engagement with Remarketing
3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with...
22
Jun
Benefits of Billboards
Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards....
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