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Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. ...

Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind...

Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards....

Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more...

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