MV How To: Conversion Tracking
Every marketing vehicle has its own set of metrics that can be reported at the conclusion of a campaign. However, conversion tracking...
19 May
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12 May
Search Engine Registration: Going Beyond Google
When marketers talk about search engine registration, most often they focus on Google. And with good reason—Google is the most popular search...
05 May
Newspaper Advertising – How to Be Successful
Despite what you may believe, newspaper advertising is not dead. Newspaper advertising has changed a lot in the last decade. However, the...
28 Apr
Racing Through the Ranks: SEO in 2021
It’s Derby weekend here in Louisville, and the city is gearing up for two days of mint juleps, extravagant outfits, and the...
21 Apr
Direct Mail – Still Relevant in the Digital World
Direct Mail is still around and very relevant. In fact, many of us receive at least one piece of direct mail daily...
14 Apr
Put Your Business on Display (Advertising)
Since 1994, the year that the first display ad flashed across a computer screen, display advertising has come a long way. Through...
07 Apr
Will Cinema Advertising Survive the Pandemic?
If you’ve heard it once, you’ve heard it a thousand times – life as we knew it before the pandemic is forever...
31 Mar
Google’s Page Experience Algorithm: What to Expect
Search engine optimization is a tricky but necessary component of any business’s website plan. Website optimization is an on-going process. Why? Because...
24 Mar
Why Respond to Positive Reviews
You may think that when a consumer leaves a positive review, there is no need to respond to it. After all, there...
17 Mar
Outdoor Advertising – Still a Good Fit?
In a world where digital marketing seems to be taking over, it is easy to forget about the traditional avenues that businesses...