Traditional Advertising is Not “Dead”
Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional...
01
Jun
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18
May
8 Types of Billboards
Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more...
02
May
Paid Search Pays Off – Reasons Why Your SMB Needs SEM
Search Engine Marketing (SEM) uses paid advertising to help your business, your services, and your products show up in search engine results...
20
Apr
Video Ads vs. Static Ads – Reach Your Audience
In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the...
08
Apr
From Froogle to Google: The Evolution of Google Shopping
In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with...
22
Mar
QR Codes: What Are They and How Do You Use One?
QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of...
09
Mar
Digital Marketing Tactics to Increase Customer Retention
In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take...
23
Feb
The Olympics – A Complicated Advertising Game
For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has...
02
Feb
Make the Most of Your First-Party Data
Do you have a strategy in place for optimizing your first-party data? How is your business making the most of their first-party data?...
19
Jan
Google Postpones Browser Cookie “Crumble” until 2023
“FOMO” (fear of missing out) is a point of great anxiety for anyone working in digital marketing today. The rate of change...