03 Apr Raise Your Google Search Ranking
Raising your organic search ranking is a top priority in 2017 as online marketing continues to increase and competition for attention is fierce. Below, we outline 5 tips to kick your Search Engine Optimization in gear and get your page ranking. Remember that when it comes to content, don’t be afraid to take chances and try new things.
#1 Perform Website Audit
Technical issues on your site will likely keep you struggling no matter how much content you create. Fix the issues such as bad backlinks, bad header coding, page speed and other technical issues first and foremost. Be sure your site is Mobile-First optimized, the last algorithm update by Google (Penguin) shifted priority to mobile first.
#2 Keyword Search
Research keywords specifically those with high levels of searches and those unique to you. Let that rich keyword list be the basis of your content creation. It’s better to write what people are already wanting. Look at the competition for those top spots and strategize how you can write on the topic better. Do not write unnaturally just to add keywords search engines recognize this and will not raise your rank.
#3 Write Content
Put that keyword list to use and create content. The most important thing to search engines is the consistency. As they come back they are looking for new content and engagement with that content. Don’t just write to write, instead, we recommend writing 2-3 pieces a week that are well thought out and optimized with keywords and phrases tagged appropriately.
#4 Build links
Include in your content links that are a natural fit, and help users continue the learning process. Use internal as well as trusted external links. Create content worth backlinking to from other companies or individuals.
“More links will still result in a higher score, but only if they’re from a number of diverse and authoritative domains,” according to Search Engine Land.
#5 Create Doorways
Once you’ve created your piece of content, spread the word. Social media platforms are the number one place to share your content but don’t forget to share it more than once. Try sharing with a graphic, a video, simple text, slide share and more. Don’t forget to share them in emails, on other pages of the website and any other sources that are available to you. Each doorway created drives users to your page and that engagement increases the ranking. While there is over sharing, more often users fail to share their link more than once.
Search Engine Optimization can be a time consumer task, but it is the most effective way to increase organic search ranking. The more engaged with your content is the better ranking you will receive, therefore write to inform, educate or entertain the reader not simply to make the search engine happy. Prioritize fixing the technical errors, then grab your best writers and share, share, share!