Tag: branding

Evolution of Radio branding

The Evolution of Radio

I can remember at an early age, probably around 8 or 9, learning Morse Code. There I sat with my Dad at the dining room …

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direct mail branding

Direct Mail – Still Relevant in the Digital World

Direct Mail is still around and very relevant. In fact, many of us receive at least one piece of direct mail daily in our mailbox. …

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cinema advertising branding

Will Cinema Advertising Survive the Pandemic?

If you’ve heard it once, you’ve heard it a thousand times – life as we knew it before the pandemic is forever changed. With nearly …

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outdoor advertising branding

Outdoor Advertising – Still a Good Fit?

In a world where digital marketing seems to be taking over, it is easy to forget about the traditional avenues that businesses have relied on …

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negative reviews branding

How to Handle Negative Reviews

In today’s digital world, the way that your customers talk about you online is important. While you may see chatter about your brand on social …

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magazine advertising branding

Magazine Advertising – Make a Lasting Impression

Although the 21st century is regarded as the age of technology, there are many benefits to utilizing traditional marketing methods, such as print advertising. In …

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social media branding

A Fresh Take on Social Media for the New Year

The new year often calls for a renewed perspective on things – and one thing that can always use a little sprucing up is a …

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branding branding

Why Branding is Important To Marketing

In the early days of marketing, a brand identified the company that produced a good or service with a simple image or mark. For example, …

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