When it comes to traditional advertising, we’re giants in the field. We cover all venues of traditional marketing while offering detailed advertising & media strategy as well as in depth media planning and buying.
Television (Broadcast and Cable) – Television advertising engages the consumer through sight, sound, and motion, creating an emotional connection with your brand. Programming can be targeted to time of day, day of week and specific programs.
Streaming Television –Streaming TV is when a consumer views a program through an enabled device or app (Roku, Apple TV, Amazon Fire Stick, Smart TV, etc.). More than 78% of U.S. households have at least one streaming device along with a cable or satellite provider, and 63% of households have 2 or more streaming devices. Streaming TV boasts more than 90 million viewers nationwide, and offers some benefits over its traditional counterpart.
Cinema – Cinema adsreaches an engaged, captive audience before movies begin. Standard :15 or :30 TV spots play; cost efficient vehicle allowing clients to reach a wide-variety of audiences DMA wide or down to a specific neighborhood.
Radio – Advertising on the radio is a good way to engage listeners wherever
they are. Local radio has huge potential for influence, reaching users in their car, at work, at home, while out shopping or dining, and over the computer or smartphone. Radio is ideal for branding or sale messages, allowing high frequency at an efficient cost. With the rising popularity of streaming radio platforms, you can count on radio to meet your audience when it matters most.
Out of Home – These ads can reach consumers with a 24/7 presence in high impact areas with branding messages. Locations can be targeted near the place of business or focused along high-traffic areas for maximum impressions. This includes static and digital bulletins, posters, wallscapes, bus, bus shelters, benches, airport signage and mobile billboards.
Outdoor – A classic advertising method, billboards afford businesses a cost-efficient way to reach on-the-go consumers with 24/7 coverage on primary interstates and secondary “neighborhood” roads. They are a non-invasive, but impactful vehicle that complements other media elements and offers the opportunity to target specific neighborhoods with a unique message.
Direct Mail – This form of marketing involves sending a physical piece of promotional material through the USPS or other courier service to a home or business. Media Venue offers standard direct mail, customer mailings and variable message mail solutions.
Retargeted Post Card – Retargeted post card campaigns utilize print retargeting technology that appends a consumer’s IP address back to a physical home address. The program places a pixel on pages throughout a client’s website. Within 24 hours after a site visit, a relevant direct mail postcard will be generated and mailed to that address– labeled with the homeowner’s name—with a special offer or message.
Newspaper – Newspaper advertising is a way to reach local or national consumers with an on-going presence in the daily news. With its variety of ad sizes and sections, it allows advertisers more space to include details, coupons and special offers. There are a variety of types including local, national and business newspapers.
Magazine – Much like newspaper, magazines allows advertisers a variety of ad sizes but in a glossy format. Magazines are typically monthly, with deadlines farther out than many vehicles. There are a variety of magazines allowing clients to select from local, regional and national books and a variety of lifestyle topics, general interest and trade.