05 Nov What is Good Digital Content?
Content has quickly become the digital buzzword of 2014, but what is considered content and what qualifies content as “good” content?
Content is anything and everything that exists in the form of digital data; words, pictures, audios, videos, site or social visitor’s questions, answers to visitor’s questions, etc. Content is information that attempts to convey a message, image, or idea. However, “good” content educates, entertains and engages users.
An image of a cute puppy or a smiling cat is considered content, but it is not good content unless it offers relevant information or educates consumers. For example, if you are a pet groomer or veterinarian and you accompany the image with a message, offer or tip. In some cases, an image by itself could be considered “good content” (think before & after images, hairstyles for dogs, portfolio of previous work, etc.). Good content should inform about your products or services, communicate the benefits of doing business with your company, add credibility to your company, or answer questions that many existing and potential customers may have regarding your business.
Many companies struggle to generate “good content”. Good content can be found anywhere. I usually recommend that companies start by posting basic information that they assume consumers would know about their company, product(s) and or service(s). Another great place to find engaging content is your existing clients. Make note of client’s questions and uncertainties. Odds are many other visitors will have the same questions about your product(s) and service(s).
Good content will not only drive new customers to your business, engaging content will also help your website to rise in the SERPs (Search Engine Results Pages). In turn, rising in the SERPs will help to bring more potential customers back to your website. Search engines are looking for relevant content to search queries performed by potential customers. Therefore, if you have correctly identified your target market and their needs, search engines will recognize your company as relevant and an expert within your industry.
In conclusion, good content is not only a great marketing initiative but is imperative for your company to stay relevant and continue to grow in the digital age. If you have any questions regarding content, please contact Media Venue at 502-855-4783 to discuss this topic, or any other digital marketing topic in detail.