12 Sep What is the Difference Between Paid Search Ads and Organic Search Ads?
Along with understanding why it’s important to build an effective Search Engine Registration (SEO) strategy, it’s also essential for businesses to know the difference between paid search and organic search. Why? Both can influence the number of visitors to your website and therefore the likelihood of a sale. In addition to explaining the difference between paid search and organic search, Media Venue will also answer some of your frequently asked questions about each.
What is Paid Search?
Paid search advertisers’ ads appear within sponsored listings of a search engine or a partner site by paying either each time your ad is clicked or less commonly, when ads are displayed. Ads are displayed according to a bidding process on keywords related to products and/or services offered by the advertiser. Paid search marketing ads appear as soon as the campaign is approved by publishers. However, ads no longer appear when the paid campaign has been discontinued or budget has been exhausted.
Paid search budgets are developed utilizing historical data such as keyword bidding history, number of searches within the target market, etc. Budget levels are usually set to span 30-day increments, allowing advertisers’ ads to appear in a consistent manner. Campaigns that are not structured correctly can exhaust budgets in a matter of days and fail to perform efficiently.
What is Organic Search?
Organic search is a method for entering one or several search terms as a single string of text into a search engine. Organic search results, appearing as paginated lists, are based on relevance to the search terms and exclude advertisements.
In order to rank high on Search Engine Results Pages (SERPs), a company must have strong relevant content, activity, and engagement on social media profiles and the corporate website. Search engine registration is also highly recommended but should be completed in exact characters that match social profile and website information. This type of activity is also known as SEO (Search Engine Optimization). SEO can take several months to influence a company’s ranking and must be executed consistently, in order to have an effect on ranking.
Paid Search is in the red brackets in the image below. Organic Search is in the blue brackets.
Frequently Asked Questions about Paid Search and Organic Search
Do I have to come up with the keywords to use?
Media Venue will provide you top searched keywords for your business/industry along with hyper-local keywords.
Am I limited in the number of keywords to use?
We recommend using 5-10 keywords for your campaign, which Media Venue will provide you with. This will target your key audience while also providing quality content, another important factor in SEO.
How often can I change my keywords?
While most keywords will not change on a regular basis, we can update your campaign with keywords specific to promotions and sales.
How do I know if a campaign is working?
Media Venue is dedicated to a successful marketing campaign. In fact, we begin preparing for a successful campaign before it’s officially launched by placing “pixels” on your website. Using information from these pixels (which collects information on site visits), we can then re-target ads to increase the likelihood of a successful conversion for your business.
In addition to pixels, our Paid Search clients receive access to real-time results through a 24/7 dashboard, allowing you to see the success of your campaign any time of the day.
What makes Media Venue’s SEM program stand out from other programs?
Media Venue’s Paid Search program goes beyond Google and includes 98% of the places people search. Did you know all PC’s are pre-loaded with Bing as its primary search engine? Google has become the everyday term for searching and on a given day only reaches 55%-60% of search traffic. It is important for your ads to reach all your customers – not just 55%-60%.
What kind of analytics will I get?
Media Venue offers a 24/7 dashboard to our Paid Search clients, allowing you access to real-time results and phone calls.
Won’t it be easier if I just set up a Google Ads account?
The only service Google will provide is the ad space. Media Venue, on the other hand, uses our nearly 70 years of combined experience to put together a campaign strategy to make those ads effective for your business. This strategy can include designing the ad graphics, researching both the best-performing keywords and the hyperlocal keywords, submitting those ads for you, etc.
How to Get Started with Paid Search and Organic Search
Are you ready to begin increasing your business’ organic search and get started with paid search? Media Venue is excited to help you get started. Between developing a strategy for your campaign, making adjustments throughout the campaign (as needed), and monitoring the results, Media Venue is dedicated to helping your business achieve great results when it comes to paid and organic search.
Ready to learn more? Contact Cassie Rogers by email or by phone at 502-855-4784 to get started with paid and organic search.