Why Your Business Needs an SEO Strategy

Search Engine Optimization

Why Your Business Needs an SEO Strategy

Keeping up with industry trends can be difficult, especially when it comes to SEO. It seems like there’s always a new algorithm debuting that uproots your SEO strategy, or worse, causes you to lose the idea of having one in the first place. We get it, SEO is hard…but that doesn’t mean it’s impossible. In fact, SEO is one of the most important aspects of any business website, which is why it’s imperative that your business has an SEO strategy in place. Luckily, Media Venue keeps up to date on the latest SEO trends and is ready to help!

What is SEO?

SEO (Search Engine Optimization) is a series of improvements on a website to boost its ranking in search engine queries, often enhancing factors such as keywords, title tags, website content, and more. The goal of improving a website’s SEO and search engine ranking is to increase the number of organic visits to the website.

How Does Search Engine Optimization Work?

Search Engine Optimization is built on interweaving variables such as keywords and long-form content into your business’s website content. Search engines will evaluate these factors according to their algorithms (in fact, Google has over 200 components it evaluates by) and will then rank websites based on what they see as the most pertinent to a consumer’s search query. Investing in a strong SEO strategy can build up your website’s authority on these search engines so that when consumers are performing these web searches, they’re led directly to you.

For example, if you’re searching for “furniture store near me” and you live in Louisville, search engines aren’t going to show you a furniture store in New York City. Search engines will factor in your location and then rank local furniture websites based on their SEO to provide you with the most helpful websites.

Why Does My Business Need an SEO Strategy?

SEO is more important than ever in today’s competitive market. After all, there are over 1.7 billion websites on the internet. With all these websites battling for ranking within their own niches and keyword lists, it’s enough to make your head spin. That’s why it is important to build an SEO strategy around your business’s needs, goals, and keywords.

Even more, implementing an SEO strategy is your opportunity to lead consumers directly to your business. As your website builds up SEO and ranks higher in search engine rankings, consumers are more likely to visit your website, which means increased business opportunities.

Here are some statistics on why your business needs an SEO strategy:

  • The first 5 search results receive more than 65% of clicks on search engines
  • Over 30% of clicks will go to the top-ranking result on Google
  • Almost half of Google searches are looking for local businesses or services, with around a quarter of these searches leading to a purchase

Thankfully, Media Venue provides several services to help build your website’s SEO, including content development, search engine registration, optimizing website coding for SEO performance, and more.

How do I get Started with my Business’ SEO Plan?

You’re in the right place! Media Venue has a wealth of experience in helping clients to build their business’s SEO and we offer several different services so that you can pick which feels best for your business goals.

Starting off with a SEO consultation, Media Venue will analyze your website coding, website content, search engine registration, and more. We’ll provide you with a detailed report on how your website is currently doing and our suggestions on how to improve.

Media Venue can then implement these solutions in a variety of ways. From content development that increases your website’s authority and targets keywords to optimizing your website’s coding, Media Venue offers high-quality services and solutions to optimize your business’s SEO. Ready to get started? Visit our website or give us a call at (502) 855-4783.

Sources

Ahlgren, Matt. “100+ Internet Statistics & Facts (2020) You Need To Know.” Website Hosting Rating.

Barrell, Jen. “26 SEO Statistics for 2020 and What You Can Learn from Them.” IMPACT, IMPACT, 11 Dec. 2019.

Lee, Jessica. “No. 1 Position in Google Gets 33% of Search Traffic [Study].” Search Engine Watch, 20 June 2013.

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